Digital Franchise in India

 

Franchise e-mail Marketing

A major part of work shifting to online platforms, Digital marketing has come up to be an emerging model of business marketing. Digital Marketing as a term is quite wide in its sense. It involves several marketing techniques, some of which are mentioned below:

●     Advertising

●     Content marketing

●     Email marketing

●     Mobile marketing

●     Paid search

●     Programmatic advertising

●     Reputation marketing

●     Search engine optimization.

 

 

This article will provide an insight into the Franchise Email Marketing model. Digital Marketing for Franchise involves several other facets of marketing as well but Email marketing is a better and formal option to go in for. It is one of the highly opted digital marketing trends used for franchise advertising.

 Email is the best-performing marketing channel and will help your franchise manage to get the highest customer engagement. It can easily manage your different locations with sub-accounts, maintain brand consistency across all your templates, and allocate unique user access and permissions to your team.

 Email Marketing is found to be 40 times more effective than social media marketing in terms of generating conversions and leads. Of the users who receive them, 95% say marketing emails are somewhat very useful and 70% of people agree to open emails from their favorite companies.

Benefits of Franchise E-mail marketing:

Build customer relationships

Your customers may receive emails from the corporate marketing team, but these messages are designed to engage with a mass audience.

When you write emails that are tailored to monitor your local audience, you will be much more effective in building customer relationships. This will encourage them to keep coming back to your business and will help them to feel more positive about their experience at your brand's franchise unit.

 

Encouraging customer loyalty

Building relationships with customers also promotes customer loyalty. People are more likely to return to a business they have a good connection with. Email marketing can inspire support from the customers in other ways, too.

You can use your emails to tell customers about the specialties you have to offer, new additions to the list of products, or even send coupons that they can exclusively use at your franchise. This encourages them to reach back to redeem the deal coupon or check out the new addition.

 

 

Stand out among the competition

Franchise email marketing helps your the business stands out among similar businesses in your area. Without a personal touch or the occasional reminder, people may just identify your establishment with a larger corporate brand.

But when they receive an email created just for your store’s customers, it shows them that your franchise is interested in the local community. Regular communication also ensures that they won’t forget about your business, and encourages them to keep coming back.

 

Gain insight into your audience

Email marketing is relatively easy to trail and evaluate. By examining data structures like how often emails are opened and how often the links are clicked on, you can figure out what strategy working and what’s not. By tracking this data over time, you can figure out what aspects of your marketing strategy work best for your audience, and adjust your future campaigns using the same.

 

Economical mode of marketing

The costs associated with sending emails are low when compared to other traditional and digital marketing techniques. The returns can be extremely high even though the campaign costs are low.

Email marketing campaigns can generate about $40 for every $1 you spend, making it one of the most cost-effective marketing modes available.

Tips for Franchise Email Marketing

Personalize your messages

Earlier marketers could put into use generic email messages to engage the customers.

However, with the emergence of new technology, real-time email marketing is gaining momentum, and recipients are drawn to receiving personalized messages that cater to their tastes and preferences.

 Optimize your emails for mobile devices

The number of emails opened on mobile devices largely outnumber emails opened on desktops, and the trend is expected to continue and increase. Thus, it’s important to make sure that your emails are optimized to display on mobile devices. People check their email on the go, and they don’t want to have to deal with disturbing pinch-zoom problems and hard-to-fill-out forms.

 Make your emails shareable

If your emails contain any helpful information, your recipients will want to share them with friends and family members.

By adding social share buttons to your emails, you can make it simpler for people wanting to share your content with their networks. This can help you increase awareness of your brand and effectively help you to expand your reach online.

You can also highlight successful social media posts in your emails and encourage your mail subscribers to follow you.

Include videos and animated content

You can also include videos and animated content in your emails in order to grab the attention of your viewers and provide them more information in an engaging manner.

These powerful elements can also guide recipients to take certain actions, which can have a positive influence on click-through rates.

Not only are graphic elements visually engaging, but they can also help enhance user experience and make people more inclined to want to find out more information about your business's work.

 

 

 

Create compelling subject lines

33% percent of people decide whether to open emails based merely on the subject line.

So, if you want more people to open your emails and read your content, you need to generate interesting subject lines that encourage them to find out more.

You should brainstorm several subject lines for each of your emails, then choose the one that you believe will best resonate with your target audience. It is necessary to keep in mind that while subject lines should be creative and engaging, they also need to give recipients an accurate picture of what to expect when they read through your emails.

 Build up your email list

Before you commence your email campaign, you need to convene a list of email subscribers.

People would not want to receive emails if they didn’t consent to receive them. This will create a negative judgment of your business. There’s also a good chance that your emails will end up in their spam folder.

It is best to put in the effort for obtaining authentic email subscribers. They will be the ones that are actually interested in your products or services and can be converted into leads. There are numerous ways to tempt people to sign up for your mail list.

 

Add sign up forms to your website

Your website is the best place to obtain emails. If people are on your site, they are probably already interested in your business. They will be more willing to sign up for emails.

You can put email sign-up forms in the header or footer of your pages. Pop-up email sign-ups are useful too. It is great to entice people to join your brand by offering a small discount.

 Create brand consistency

When you are sending emails, you want people to instantly acknowledge that it is from your business. You need to create a design that is unique and exclusive to your business so that, even if they do not see the name of the sender, they would still know it was a mail from your business.

It is best to keep colors and a design that reflects your business.

Your choices need to be uniform throughout your email campaigns. Once you pick your colors and design, you need to stick to them as they will be a mark of your brand identity. This will help create an identity for your franchise. When you constantly change your designs or colors, people won’t develop that brand recognition.

 Use email management software

As a franchise, you will build a big email list. It can sometimes be difficult to try and keep these emails organized.

This is where email management software can help you stay organized. You can create professional emails with software available in the market. Once they are created, you can

send them and effectively manage who receives the specified mails.

 

Setup automated emails

As a franchise unit, you need to maintain an automated email system. Companies send these emails to entice their potential customers to convert them to leads.

You can do this for your products and services too. If you know customers are looking at a certain product, you can send a notification email. This is a great way to encourage people to purchase from your business.